Leaderboard

You act like that number is not manually inflated daily, much like the month long competition to build the Nexus Tower. There are plenty of server-side ways to realistically inflate an number to make it appear as if you have a lot of supporters for your cause. With as much lying, false facts, and deceit that is going on in this campaign (not to mention the timer that was present when the then-email spam site up went was an actual timer that automatically counted up to 600,000 and reset on page load (Ayliffe and others in the SBox at that time can confirm this)), I would not rule out some clever inflation techniques going on here.

TLG actually did make Shell sets...about 20 years ago. My Dad (and by extension, I) own a LEGO Shell fuel station. They didn't last long though. Nowadays, the only mention they get is associated with Ferrari, and IIRC that's only in their F1 sets.

I'm not quite sure what has happened with the status of the video: when they first had Emmet and Wyldstyle in it, it was taken down by Warner Bros. for using a trademarked minifigure... or something. It was interesting to read the comments. a) There were hordes of them, and probably when I'd finished a page another would pop up. b) About 1% of the comments were "yes i must stop supporting lego they are ruining the arctic pls help," about 60% were 'This is absolute rubbish' (and about one quarter of that 60% made a long rant about how it was rubbish, and half of that quarter said 'Lego comes from petroleum. Imagine how much petroleum from the Arctic you'd need to make that video... hypocrites' ), 15% said 'You're right, Shell shouldn't be drilling in the Arctic, but why take it out on a toy company?' and the remaining 14% I have failed to allocate accurately. What even is Lego doing with Shell anyway? Last time I checked it was just a bunch of Ferrari sets - oh yes, that's what that 14% was - saying 'Lego isn't partnering with Shell - it's partnering with Ferrari. I recall having a long talk with Ayliffe and Ayliffe Arthuriel about this; I think Ayliffe completely smashed their argument on their blog or somewhere and I can bet you he'll find the link.