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*looks at advert* They are coming. You cannot get out. They are coming. Drums. Drums in the deep. You cannot get out. "So, there you go, my first ever ranty blogpost." Hmm.... It must be an extremely successful advertising scheme if it got all its way to a small forum dedicated to a Lego game.

HomePride Fed sits inside your head... HomePride Fred lives among the dead... HomePride Fred sees you in your bed... And eats you when you're sleeping.

@Jimbob: Nope, according to this “Our job was to retain the loveable nature of this iconic character whilst pulling him into today’s modern world and therefore helping to position Homepride as a brand suitable for the needs of today’s families." So nope, it's not trying to be creepy.

Okay, now when I watch the Bathroom scene .gif I can't help but laugh. I hardly find it creepy (for some reason).

This reminds me of the "Never Say No to Panda" ads. But it seems to me like this might actually be a rather successful ad campaign. After all, it got your attention far better than it probably would have if it had just featured the traditional Homepride Fred, and it's got you telling us about the campaign. I imagine that was the intent of the advertising agency that conceived it. Oh, and thanks for the .GIF. I've got me a new BZPower signature.