See, this is one of the things that bothered me the most about the concept. I've seen the game being praised as a story game, a game that gives a unique, quintessentially LEGO story and game where there was none before. But it's exactly like every other LEGO game, it just has several licenses at once instead of one. And I get to the Simpsons level and it's not like, "okay, here are the Simpsons and here's there contribution to the story" its "hey guys you like the simpsons right remember the simpsons? lol those wacky simpsons" in the background as you replay the lego movie videogame and lego batman 3.
(didn't buy the game, just watching a walkthrough, but it works out to be about the same I think)