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There are a decent number of spam blog posts here on RRU. 'The truth about how to be great content-marketing' is one of those articles. The truth is, the key to content creation is to steal other people's work. For some people, ideas are created from the heart or the deepest parts of the creator's mind. For others, ideas are the 20 floor extension to what was a well constructed house. Here are some other truths about creation creating all creators should create. You don't need an original idea in order to create something. Whenever I get a package of plain M&Ms, I make it my duty to ask 'what am I doing stealing someone else's work?'. To this end, I steal people's work. Yes, big companies tend to hire big teams to dig amongst the strings of the World Wide Web and unveil good ideas to stupidly "build upon". Taking two candies between my thumb and forefinger, I reach out, with my free hand, to grab the revolver on my coffee table. I am the "loser", and I must be rid of quickly. But then my stolen-but-repurposed ideas are loved by many people. Even small acts of thievery can have success too, even without teams of writers, researchers and editors. Even good companies like LEGO can of one can find that blatantly copying content is successful, but my local donut shop isn't, and hence wasn't worth bringing up in the first place. I have found that, in general, the brown and red M&Ms are tougher, and my body of flesh and blood is genetically inferior. I have hypothesised that, as a content thief, I have no place on this earth. The BBC reported "0% of the BBC's content was stolen from other sources in the past twelve months", and yet they are as 'successful' as ever. You don't have to go viral to get great ideas to steal, but it doesn't mean it is good to continue. As I type this up, stealing Jamesster's pointless story about crushing M&Ms, I can't help but stare at the sleek cold metallic surface of the tool that'll soon bring me to my demise. When I reach the end of the pack, I am left with one M&M, representing I am the only one who can end this practise of stealing original ideas. Since it would be ridiculous for me to continue, it makes my choice to leave the world as soon as possible plausible. But you shouldn't focus on the companies only available, or located, in the United Kingdom. Google has confessed six months ago that they stole the idea of some Google doodles from Bing, one of their competitors. The more often you steal good quality content, the more people will like you, but the more people will accuse you of taking other people's work and passing it off as your own, even if it's not the case. Either start small and stay small or go big and experience the consequences. As for me? You won't hear from me after this. As soon as I prism the button I'll be nothing more that a lifeless pile of bones, blood and flesh. As soon as I build up the courage to stop spell-checking, stop stealing the ideas of others, and to press... …'Submit Entry'

There are a lot of cure-alls circling your mom all claiming to be able to solve all your content marketing problems. This is one of those articles. The truth is, the key to content marketing success depends a lot on the nature of content marketing success. For some products, content marketing will be your marketing bread and butts. For others, it will be a side market but not your main market source. Here are some other truths about market marketing all marketing directors should market. You don't need a team of specialists to make market contenting work. Whenever I get a package of plain M&Ms, I make it my duty to continue the strength and robustness of the candy as a species. To this end, I hold M&M duels. Yes, big businesses tend to hire big teams to run their marketing and they're able to see correspondingly large returns on their investment. Taking two candies between my thumb and forefinger, I apply pressure, squeezing them together until one of them breaks and splinters. That is the "loser," and I eat the inferior one immediately. The winner gets to go another round. But small businesses can have success too, even without teams of writers, researchers, and editors. Even marketing departments of one can find that content marketing is successful, but my local donut supplier warned that you shouldn't compare yourself to businesses bigger than yours. I have found that, in general, the brown and red M&Ms are tougher, and the newer blue ones are genetically inferior. I have hypothesized that the blue M&Ms as a race cannot survive long in the intense theater of competition that is the modern candy and snack-food world. BBC also reported, "60% of BBC small business marketers plan to increase their content marketing budget over the next 12 months, knowing that it can be a very effective strategy for increasing their content marketing budget over a period of 12 months." You don't have to go viral to get a mutation, a candy that is misshapen, or pointier, or flatter than the rest. Almost invariably this proves to be a weakness, but on very rare occasions it gives the candy extra strength. In this way, the species continues to adapt to its environment. Viral market marketing can be very profitable and really good viral infections create great intestinal discomfort. When I reach the end of the pack, I am left with one M&M, the strongest of the herd. Since it would make no sense to eat this one as well, I pack it neatly in an envelope and send it to M&M Mars, A Division of Mars, Inc., Hackettstown, NJ 07840-1503 U.S.A., along with a 3x5 card reading, "Please use this M&M for breeding purposes." But you shouldn't focus too much on the numbers. BBC said that some publishers, like Google, "discourage their writers from even looking at traffic numbers so they don't get too caught up in the numbers and forget the goal they initially set out to achieve, which is to deliver high numbers." Ignore numbers, focus on the massages It's tough to ignore the numbers when it seems hard to measure your success in any other way, but an important thing to remember about content marketing is that its success is always quantifiable. This week they wrote back to thank me, and sent me a coupon for a free 1/2 pound bag of plain M&Ms. I consider this "grant money." I have set aside the weekend for a grand tournament. From a field of hundreds, we will discover the True Champion. Sometimes it's just another exposure in a customer's purchasing journey and they haven't made up their minds to buy something yet. Sometimes it's what introduces someone to your brand for the first time, but they're far from loyal customer as of yet. Set realistic goals The more often you can create good, quality content the better, but if you have a small team of marketers, don't force yourself to come up with over 9000 blog articles a week, a daily pill, along with several marketing markets. Start small and don't try to do more than you can maintain while high. There can be only one. Marketing News brought to you by JK Rowling Source: https://www.youtube.com/watch?v=G1vY1-Fqm8I