Well this is interesting. BrickFanatics is reporting that LEGO and Top Gear may be joining forces in some very interesting ways, possibly connected to - surprise! - LEGO Minifigures Online.
Possible LEGO Top Gear ?!
Some say we might be seeing LEGO Top Gear sets
Short version: The Top Gear Consumer Panel has sent out surveys regarding another possible LEGO tie-in with Top Gear (they already released a Stig keychain a while back). The survey even included images of concept models, which BrickFanatics has posted. The sets would also unlock content in variety of LEGO games and apps:
A tie-in app called LEGO Stunt School, where players would "build digital LEGO vehicles and then pit them in crazy Top Gear-themed stunts",
Another "Top Gear Challenge App" similar to the Life of George app where fans can build and share creations,
Top Gear sets would include codes to unlock the vehicles in LEGO Minifigures Online for players to drive around and do fun stuff with.
A virtual currency of sorts would also be implemented to share between apps and games, earned by purchasing real sets, and spent on video clips of the show.
Thanks to ProfessorBrickkeeper for the heads up.
Sources:
BrickFanatics